What is a Soft 404 Error in GSC and How to Fix It – Expert Guide

What is a Soft 404 Error in GSC and How to Fix It – Expert Guide

What is a Soft 404 Error?

A soft 404 error occurs when a web server mistakenly responds with a 200 OK HTTP status code for a page that doesn’t actually exist, instead of the correct 404 Not Found status code. This can negatively impact a website’s search engine performance because search engines might end up crawling these duplicate URLs, which don’t contain unique content, instead of the actual pages that users are looking for.

Soft 404 error

What Triggers Soft 404 Errors?

  • Lack of Content: Pages with little or no meaningful content can trigger Soft 404 errors.
  • Redirect Chains: If a page has too many redirects, search engines might classify it as a Soft 404.
  • Empty Pages: Empty pages with no text or multimedia elements can confuse search engines.

Impact of Soft 404 Errors

Understanding the consequences of Soft 404 errors is essential. They can harm your website’s search engine rankings and user experience.

  • SEO Rankings:  Soft 404 errors can negatively impact your SEO efforts, leading to a drop in search engine rankings.
  • Crawling Efficiency: Search engine bots may spend time crawling and re-crawling soft 404 pages, wasting resources.
  • User Experience:  Users encountering Soft 404 errors may get frustrated and leave your website, resulting in higher bounce rates.
soft 404 error

How to Fix Soft 404 Error

Now, let’s delve into fixing these pesky Soft 404 errors.

  • Add Quality Content: Ensure each page on your website offers valuable, unique content that matches the user’s intent.
  • Use 301 Redirects: If you’ve moved or deleted a page, use 301 redirects to guide users and search engines to the new location.
  • Custom 404 Page: Create a custom 404 error page with helpful information and navigation links.
  • Monitor Your Site: Regularly check your website for Soft 404 errors using Google Search Console.
  • Review Redirect Chains: Identify and eliminate unnecessary redirect chains.
  • Regularly Update Sitemaps: Keep your XML sitemap updated and submit it to Google Search Console.

Frequently Asked Questions (FAQs)

Q: How do Soft 404 errors affect SEO?

Soft 404 errors can harm your SEO by causing a drop in search engine rankings.

Q: Can Soft 404 errors be fixed without technical expertise?

Yes, many Soft 404 errors can be fixed with basic website maintenance knowledge.

Q: Do Soft 404 errors impact all search engines?

No, Soft 404 errors may affect different search engines differently.

Q: What is the ideal word count for web page content to avoid Soft 404 errors?

There is no fixed word count, but your content should provide value and relevance.

Q: Are Soft 404 errors harmful even if they don’t affect SEO rankings?

Yes, Soft 404 errors can still negatively impact the user experience.

Q: How often should I check for Soft 404 errors?

Regularly check for Soft 404 errors in Google Search Console, at least once a month.


In conclusion, Soft 404 errors can have a significant impact on your website’s performance and user experience. Identifying and addressing these issues is crucial for maintaining a healthy online presence. By following the steps outlined in this guide, you can ensure that Soft 404 errors don’t hinder your SEO efforts or frustrate your visitors.

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