Why People Use Social Media: Its Importance, Advantages, and Disadvantages

Why people use social media

In today’s digital world, social media has become a big part of our lives. From looking at pictures on Instagram to sharing our thoughts on Twitter, these websites have changed how we connect, share, and talk to others.

But have you ever wondered why people use social media so much? In this blog, we’ll explore why people use it, showing how it’s important and what’s good and bad about it using numbers.

Why do people think those who don’t use social media are strange?

Thinking that people who don’t use social media are “strange” can come from a lot of things. Social rules and pressure from friends can make people see those who don’t use it as different because using social media is seen as normal.

Also, the worry of missing out on information, events, or chances, and the idea that those who don’t use it may be hard to reach, can make people think this way. Social media is also where people get news and what’s popular, so those who don’t use it might seem like they don’t know what’s going on.

People’s worries about privacy and misunderstandings about why some people don’t use it can make this view stronger. It’s important to know that not everyone thinks this way, as people have different reasons for not using social media.

Different Jobs of Social Media

Here we talk about different parts of social media, like why it’s important, what’s good about it, and what’s bad in different parts of life.

Meeting New People

  • Importance: Social media lets people talk to friends, family, and even strangers from around the world. It brings people together even if they’re far away.
  • Advantages: A survey by the Pew Research Center found that 72% of adults in the United States use social media to keep and make their relationships stronger. This shows how social media is important for keeping people connected.
  • Disadvantages: Using social media too much can make people feel alone. The same survey said that 43% of people who use social media sometimes feel like they’re missing out on spending time with friends and family because they see other people’s social lives.

Sharing News and Information

  • Importance: Social media is a quick way to find out what’s happening in the world, what’s popular, and get updates.
  • Advantages: In a survey by the Reuters Institute, 55% of people in 40 countries said they use social media to get news. This shows how social media keeps people informed.
  • Disadvantages: Fake news and wrong information spreading on social media is a big problem. Wrong information can become popular fast, leading to people believing things that aren’t true.

Being Yourself and Being Creative

  • Importance: On social media, people can show who they are, share what they create, and show their talents.
  • Advantages: A report from GlobalWebIndex says that 54% of people aged 16-64 use social media to find new things. This shows how social media helps people be creative and show themselves.
  • Disadvantages: Feeling like you have to be perfect on social media can be stressful. Research from the Royal Society for Public Health says that social media sites like Instagram can make people feel bad about themselves and their bodies, and make them have low self-esteem.

Business and Making Connections

  • Importance: For businesses and professionals, social media is great for telling people about their products, and skills, and for finding clients or employers.
  • Advantages: In 2021, over 90% of U.S. businesses used social media to advertise, according to Statista. Social media lets businesses reach people all over the world and target the people they want.
  • Disadvantages: Trying to get lots of likes and followers can make people and businesses seem fake online. This can hurt their credibility.

Having Fun and Getting Away

  • Importance: Social media has a lot of fun stuff, like videos and memes, that let people take a break from their daily lives.
  • Advantages: A study by the Pew Research Center found that 64% of U.S. adults use social media for fun. It’s a way to relax and have a good time.
  • Disadvantages: But social media can be so fun that people spend too much time on it and don’t get stuff done. It’s important to balance fun on social media with getting things done.


In the end, there are many reasons people use social media. They use it to connect with others, stay informed, and have fun. While it has a lot of good things, like bringing people together and letting them be creative, it also has bad things, like spreading wrong information and making people feel bad about themselves.

Knowing how important, good, and bad social media can be is important so we can make smart choices about how we use it. It’s up to us to use the good parts and avoid the bad parts to make social media a helpful tool in our lives.

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