Video Marketing Statistics 2023: Important Stats for Success

Video marketing statistics important stats for success

In the ever-changing online world of 2023, video marketing is a big deal for businesses all around the globe. Imagine this: a whopping 80% of everything people do on the internet involves watching videos. Why is this happening?

Well, videos are super good at getting your attention. They’re like magnets for your eyes, much better than regular articles or still pictures.

Plus, videos are super easy to share on places like Facebook and other websites. So, when something cool or funny happens in a video, lots of people can see it.

Videos are also like Swiss Army knives – they can be used for all sorts of things, like promoting stuff, teaching, or just making you smile.

This isn’t just a passing fad; it’s a big change in how businesses talk to folks and tell their stories.

Globally Reach of Videos

With a huge 5.19 billion internet users worldwide, video content goes beyond borders. Its good looks and storytelling power make it stand out from text and pictures. Plus, videos work great on mobile phones, so more and more people can watch them.

Insights Into Online Activity

A study found that the average person spends about 2 hours and 25 minutes each day on social media. Some countries spend even more time. For example, in the United States, people spend about 2 hours and 46 minutes each day on social media, while in India, it’s about 1 hour and 42 minutes.

Here’s a weekly breakdown of internet activities:

  • Social media: 17 hours and 48 minutes
  • Email: 6 hours and 24 minutes
  • Online shopping: 5 hours and 24 minutes
  • Streaming video: 4 hours
  • News and information: 2 hours and 48 minutes
  • Gaming: 2 hours and 36 minutes
  • Work: 2 hours and 12 minutes
  • Other: 10 hours and 48 minutes

Popular Video Content Categories

The most popular types of video content on the internet include:

  • Short videos: These are super engaging on social media, and people love watching them on their phones.
  • Music videos: They’re not just for music; they tell stories and raise awareness about stuff.
  • Funny videos: Everyone loves a good laugh, and these videos can also spread important messages.
  • Viral videos: They can reach millions of people super fast, making them great for promoting things.
  • Educational videos: Perfect for learning about all sorts of stuff.
  • How-to videos: Great for learning practical skills.
  • Product Reviews: Help you decide what to buy.
  • Vlogs: Personal, funny, or informative video blogs.
  • Live streams: Connect with your audience in real time.

Social Media Impact

By 2023, there will be about 1.8 billion video watchers around the world. Video content is shaping the future of how we communicate online. Some of the biggest video-sharing places include YouTube, Facebook, Instagram, TikTok, and Twitter.

The Influence of Video Content

Lots of businesses think video is a great way to talk to their audience. A study says 92% of marketers believe videos can influence people. And guess what? 80% of people are more likely to buy something after watching a video about it.

Video Marketing as a Smart Tool

Most businesses believe video marketing is important. In fact, 96% of marketers say video is a big part of their plans. They’ve found that 92% of them have gotten good results from video marketing.

Video Marketing’s Money-Making Potential

Video marketing helps businesses make more money. A study found that 80% of businesses said it helped them sell more. Plus, 72% of people said they made a purchase after watching a video about a product or service.

The Impact of Video on Buying Stuff

People really like videos when they’re deciding what to buy. A study found that 90% of people say videos influenced what they bought. And guess what? Videos can make people buy stuff up to 84% more!

Videos Source of More Video Traffic

Video marketing isn’t just good for businesses; it also brings more people to websites. A study found that 91% of businesses say video marketing makes more people visit their websites. That’s why videos make up over 82% of all internet traffic by 2023.

Videos Statistics for Getting Leads

Video marketing isn’t just for businesses. Lots of people say it helps them get new leads. About 83% of people who use videos for marketing say it helps them get leads. That’s because videos look good, tell stories, and reach lots of people.

How Many Videos Are Uploaded to YouTube Every Hour?

People love YouTube, and they upload lots of videos. There are about 30,000 hours of video uploaded to YouTube every hour. That’s about 2,500 new videos every minute! People and businesses both love sharing videos on YouTube.

How Many YouTube Videos Are There?

YouTube is huge, and there are lots of videos on it. As of 2023, there are around 1.5 trillion videos on YouTube. And it keeps growing because people keep making new videos. Whether you want to learn something or just have fun, YouTube has videos for you.

Which YouTube Video Has the Most Views?

The most-watched video on YouTube is “Baby Shark Dance” by Pinkfong. A whole lot of people have watched it – more than 10 billion times!


In 2023, the digital landscape is embracing video marketing like never before. With a staggering 80% of internet users engaging with videos, it’s evident that videos hold a unique appeal. They’re not just attention-grabbing but also easily shareable across platforms, making them versatile tools for a wide range of purposes. Video marketing isn’t a fleeting trend; it’s a transformative way for businesses to connect with their audiences and tell their stories effectively.


Why are videos so popular on the internet in 2023?

Videos are incredibly popular because they are engaging and easy to share. They capture attention and can be used for various purposes, from entertainment to education and promotion.

How much time do people spend on social media in 2023?

On average, people spend about 2 hours and 25 minutes daily on social media. This duration varies by country, with more developed nations dedicating even more time.

What are the most popular types of video content on the internet?

Popular video content includes short videos, music videos, funny videos, viral videos, educational videos, how-to videos, product reviews, vlogs, and live streams.

How does video marketing impact businesses?

Video marketing helps businesses increase brand awareness, generate leads, drive website traffic, boost sales, enhance customer service, and build audience relationships. It’s a powerful tool for growth.

How can businesses use video marketing effectively?

To succeed in video marketing, businesses should create high-quality, engaging, and relevant content tailored to their target audience. Effective SEO optimization ensures videos are easily discoverable by.

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