Missing Field “ShippingDetails” (in “offers”)

The error message “Missing field ‘ShippingDetails’ (in ‘offers’)” means the product file does not have shipping details defined under “offers”. The “shippingDetails” field is related to product shipping and return information. It is not required for those specifying shipping via the Merchant Center. 

Impact on SEO:

In the bustling world of e-commerce, product schema is like a well-crafted map, guiding search engines through the intricate details of your offerings. But what happens when a crucial landmark goes missing? The “missing field ‘shippingDetails’” error signals a detour that can hinder both search visibility and customer experience.
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Example:

How to Fix Missing Fields “ShippingDetails” in Product Schema?

Here’s a comprehensive guide on how to fix missing “shippingDetails” fields in the product schema:

1. Identify the Issue:

• Use Google’s Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool) to evaluate your product pages.
• Look for errors indicating missing “shippingDetails” fields.

2. Choose Your Approach:

• Manual Addition: If you are comfortable with the code, add the field directly to your HTML.
• Plugins or Extensions: Leverage tools offered by your e-commerce platform for automatic schema generation.

3. Manual Addition Steps (Example for Free Shipping):

1. Locate the “offers” section within your product schema markup.
2. Add this code within the “offers” section:

"shippingDetails": {
  "@type": "OfferShippingDetails",
  "shippingRate": {
    "@type": "MonetaryAmount",
    "value": 0,  // Adjust for your specific shipping costs
    "currency": "USD"  // Change to your currency
  }
}

Here’s an example of a product page with shipping details. This example would result in a shipping rate of $3.59 for all users that live in the US. For more examples, review the Shipping section.

    <script type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Product",
      "sku": "trinket-12345",
      "gtin14": "12345678901234",
      "image": [
        "https://example.com/photos/16x9/trinket.jpg",
        "https://example.com/photos/4x3/trinket.jpg",
        "https://example.com/photos/1x1/trinket.jpg"
      ],
      "name": "Nice trinket",
      "description": "Trinket with clean lines",
      "brand": {
        "@type": "Brand",
        "name": "MyBrand"
      },
      "offers": {
        "@type": "Offer",
        "url": "https://www.example.com/trinket_offer",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/InStock",
        "price": 39.99,
        "priceCurrency": "USD",
        "priceValidUntil": "2020-11-20",
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": 3.59,
            "currency": "USD"
          },
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US"
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": 0,
              "maxValue": 1,
              "unitCode": "DAY"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": 1,
              "maxValue": 5,
              "unitCode": "DAY"
            }
          }
        }
      },
      "review": {
        "@type": "Review",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 4,
            "bestRating": 5
          },
          "author": {
            "@type": "Person",
            "name": "Fred Benson"
          }
        },
        "aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": 4.4,
          "reviewCount": 89
        }
      }
    </script>
 

4. Adapt for Specific Needs:

• Modify the code to reflect your exact shipping options, currencies, and pricing structures.

5. Test and Validate:

• Re-run your product pages through the Structured Data Testing Tool to ensure errors are resolved and markup is valid.

By addressing missing “shippingDetails” fields, you’ll enhance search visibility, improve user experience, and potentially boost conversions. This proactive step ensures clarity for both search engines and shoppers, setting your products up for greater success in the competitive e-commerce landscape.

Conclusion:

In conclusion, missing “shippingDetails” in the product schema is like leaving your e-commerce storefront shrouded in fog. By adding clear and accurate shipping information, you illuminate the path for search engines and customers alike. This clarity translates to enhanced visibility, improved user experience, and ultimately, smoother sailing towards increased conversions. Don’t let missing shipping details become a roadblock – embrace transparency and unlock the full potential of your online offerings!