Let’s learn how we fixed the issues for a client. At 3wbiz, we take pride in helping our clients overcome their seo e-commerce challenges. Recently, we worked with a client who was facing significant issues with their Google Merchant Center (GMC) account. None of their products were getting approved, and they were losing out on valuable traffic and sales. Through our expertise, we were able to identify and resolve the issues, resulting in all their products being approved. Here’s how we did it.
The Problem: Products Not Getting Approved
When HairCollections.co.uk approached us, their GMC account was in disarray. Despite multiple attempts, none of their products were being approved for Google Shopping Ads. The client was frustrated and concerned about losing potential revenue due to these unresolved issues.
Upon investigation, we identified the following critical problems:
- Policy Violations:
Several products violated Google’s advertising policies, including improper categorization, missing attributes, and non-compliant product titles. - Data Feed Errors:
The product data feed contained numerous errors, such as missing GTINs (Global Trade Item Numbers), incorrect pricing information, and inconsistent image URLs. - Account Suspension Risk:
Due to repeated policy violations, the GMC account was at risk of suspension, which could have severely impacted the client’s online presence. - Low-Quality Product Images:
Many product images did not meet Google’s quality standards, further contributing to disapprovals.
All issues:
These issues were preventing their products from being approved, and the client had no idea how to fix them.
Our Approach: Step-by-Step Resolution:
We took a systematic approach to resolve the issues and get the client’s products approved:
- Comprehensive Account Audit: We started by conducting a thorough audit of the client’s GMC account. This included reviewing their product feed, checking for policy violations, and identifying critical errors.
- Fixing Policy Violations:
- We updated the product data to ensure it complied with Google’s policies.
- Added missing attributes such as brand, GTIN, and product category.
- Ensured that product descriptions were accurate and not misleading.
- Resolving Critical Errors:
- We corrected categorization errors by mapping products to the correct Google product taxonomy.
- Added missing GTINs for all eligible products.
- Optimized product titles and descriptions to meet Google’s guidelines.
- Regular Monitoring and Testing: After making the necessary changes, we monitored the account closely to ensure that the products were being approved. We also ran tests to confirm that the fixes were effective.
The Result: All Products Approved and a Happy Client
After implementing our fixes, all of the client’s products were approved in Google Merchant Center. This allowed them to start running Google Shopping ads again, driving traffic and sales to their website. The client was thrilled with the results and appreciated our expertise in resolving their issues.
Client Feedback
“Working with 3wBiz was a game-changer for us. Our GMC issues were causing immense stress, but their expertise and dedication turned things around completely. Now, our products are fully compliant, and we’re seeing fantastic results from our Google Shopping campaigns!”
Owner of HairCollections.co.uk
Key Takeaways:
This case study highlights the importance of maintaining a compliant and optimized Google Merchant Center account. Here are some key lessons:
Regular Audits:
Conduct regular audits of your GMC account to identify and fix issues before they impact your campaigns.
Policy Compliance:
Ensure your product data complies with Google’s policies to avoid disapprovals.
Attention to Detail:
Pay close attention to product attributes, categorization, and descriptions to minimize errors and solve all remaining issues.
Contact us today to learn more about our services and how we can help your business succeed!
FAQ’s
If your Google Ads Shopping campaigns are not running, verify the status of your Google Merchant Center account. Check if the account is suspended or if the linking between Google Ads and Merchant Center is properly set up. If the account is suspended, a notification banner will display the account status for your reference.
If you’re facing similar issues with your Google Merchant Center account, don’t worry, we’re here to help! We specialize in resolving GMC issues and optimizing product feeds to ensure your products get approved and perform well.
Review and correct disapproved product data, then resubmit the updated feed. Keep in mind that products in feeds targeting multiple countries or destinations may face varying disapprovals or warnings due to differences in regional policies. Ensure compliance for each target market to avoid issues.
Google Shopping operates on a cost-per-click model, serving as a sales channel for your products. To manage your product listings, you use Google Merchant Center, which acts as the central hub for your product feed. This feed includes essential details such as product attributes, pricing, inventory availability, business information, and configurations for shipping and tax settings.
