How to fix Missing field “aggregateRatting” and “Reviews” in GSC

The error Missing field aggregateRatting and Reviews indicates two issues with your product page in the eyes of search engines like Google:

1. Missing Overall Rating: The “aggregateRating” field tells search engines the average star rating your product has received from users. Without this information, users won’t see star ratings displayed in search results, which can make your product less appealing and reduce click-through rates.

2. Missing Reviews: The “review” field provides the text content of user reviews. This helps people understand why your product received its rating and gives them valuable insights before making a purchase decision. Again, without reviews, your product might appear less trustworthy and engaging compared to the ones with detailed feedback.

How Impact On SEO:

The missing “aggregateRating” and “review” fields can have a negative impact on your SEO in several ways:

Reduced Visibility: 

Search engines like Google prioritize rich results with star ratings and snippets of reviews. Without this information, your product page might be less visible in search results, as users are naturally drawn to visually appealing and informative listings.

Lower Click-Through Rate (CTR): 

Even if your product page appears in search results, users might be less likely to click on it if they see no star rating or reviews. This is because the absence of these elements can raise concerns about the product’s quality or credibility.

How to fix the Missing Fields AggregateRating And Reviews

This issue is reported when the ‘aggregateRating’ and ‘reviews’ values are missing from your product schema. Google Search Console flags these issues when it detects them. To fix the problem, you need to add these values to your schema.

Identify the Affected Products:

Access the “Product snippets” report in GSC to see the list of errors effected pages.

Utilize Validation Tools:

• Use Google’s Structured Data Testing Tool to test your product pages and identify missing fields.

Consult Google’s Documentation:

• Refer to Google’s Structured Data Guidelines for Products for detailed instructions on implementing “Schema”:

For the Missing field “aggregateRating”:

"aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": 4.4,
          "reviewCount": 89
        }

For the Missing field “Reviews”:

"review": {
        "@type": "Review",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 4,
            "bestRating": 5
          },

We can use Rich Snippet Texting tool. This will help us identify and understand the specific problems preventing our product pages from displaying rich results in search results.

Here’s an example of a product page with aggregateRating and Reviews. This example would result in a shipping rate of $2.49 for all users.

*/ This is complete Product Snippet Schema included "aggregateRating and Reviews" in offer Section, aggregateRating and Reviews Section is highlight in this schema example. /*
 
<script type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Product",
      "sku": "trinket-12345",
      "gtin14": "12345678901234",
      "image": [
        "https://example.com/photos/16x9/trinket.jpg"
      ],
      "name": "Nice trinket",
      "description": "Trinket with clean lines",
      "brand": {
        "@type": "Brand",
        "name": "MyBrand"
      },
      "offers": {
        "@type": "Offer",
        "url": "https://www.example.com/trinket_offer",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/InStock",
        "price": 39.99,
        "priceCurrency": "USD",
        "priceValidUntil": "2024-01-10",
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": 2.49,
            "currency": "USD"
          },
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US"
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": 0,
              "maxValue": 1,
              "unitCode": "DAY"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": 1,
              "maxValue": 5,
              "unitCode": "DAY"
            }
          }
        }
      },
      "review": {
        "@type": "Review",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 4,
            "bestRating": 5
          },
          "author": {
            "@type": "Person",
            "name": "Fred Benson"
          }
        },
        "aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": 4.4,
          "reviewCount": 89
        }
      }
    </script>

Conclusion

Summarize your journey in resolving the “Missing field aggregateRatting and Reviews” issue. Reiterate the importance of proactive troubleshooting for a seamless GSC experience. Get ready to conquer the “How to fix Missing field aggregateRatting and Reviews in GSC issue?” with newfound knowledge and actionable insights. Implement these strategies to enhance your website’s performance and user trust.

FAQ’s

1. What causes the “Missing field aggregateRatting and Reviews” issue? Uncover the root causes behind this problem, from coding errors to indexing issues.
2. Can I fix this problem without technical expertise? Explore user-friendly solutions suitable for individuals without a technical background.
3. How long does it take for changes to reflect in GSC after fixing the issue? Understand the timeline for updates and ensure the effectiveness of your solutions.
4. Are there alternative tools to GSC for monitoring aggregateRatting and Reviews? Explore alternative tools and platforms for comprehensive monitoring and analysis.
5. What role do third-party plugins play in addressing this issue? Assess the compatibility and effectiveness of third-party plugins in resolving the problem.
6. How frequently should I check for aggregateRatting and Reviews discrepancies in GSC? Establish a routine for monitoring and proactively addressing potential issues.