In the fast-changing world of digital marketing, it’s important to know the latest trends and facts. Google Search is a big player in online marketing. In this blog post, we’ll talk about 12 important Google Search facts for marketers in 2024. These facts will give you insights into how to plan your marketing.
How Many Searches Does Google Get Every Day?
Google will get 5.6 billion searches every day in 2024. This shows that many people use Google for their online searches. It’s not just about how many searches there are, but also about what people search for. As a marketer, you should study the keywords people use and create content that matches those words. This can help your website reach a wide audience, even internationally.
Mobile Searches Are Very Common
About 56% of all Google searches happen on mobile devices. This means a lot of people use their phones to search on Google. It’s not enough to have a website that looks good on a computer. You also need to make sure it works well on phones. Google cares a lot about mobile-friendly websites, so you need to do mobile SEO to succeed.
More People Use Voice Search
Voice search is becoming popular, with 27% of people using it on their phones. People use voice search to ask questions in a natural way. As a marketer, you should create content that answers these questions clearly. Voice search often has local questions, so you should also focus on local SEO.
Featured Answers Are Important
About 12% of Google searches show featured answers. These are the answers that show up at the top of the search results. As a marketer, you should aim to get your content featured. To do this, make sure your content answers common questions clearly and with simple words. Organize your content with headings and lists to make it easy for Google to choose it for featured answers.
Searches Without Clicks Are Common
Over half of all searches don’t result in a click on a website. This means people can find answers directly in the search results. As a marketer, you need to make your search results stand out. Write compelling descriptions, use structured data, and create catchy titles. The goal is to give enough information in the search results so that people want to click on your website. Check the Google Search Console to see which searches are not leading to clicks and adjust your strategy.
Local Searches Are important
Local searches are important in 46% of Google searches. If you have a local business, it’s crucial to have accurate information on Google My Business and get customer reviews. Use local keywords and create content for your local audience to rank higher in local searches.
Video Content Is Popular
Video searches make up 25% of all Google searches. People love watching videos. As a marketer, you should create interesting and informative videos that match what your audience likes. Make sure your video titles, descriptions, and tags have the right keywords. You can also promote your videos on YouTube and social media to reach more people.
Long Articles Get Attention
Long articles with 1,000 words or more get more backlinks and shares. This shows the importance of in-depth content. Long articles give you a chance to explore topics deeply and become an expert in your field. But remember, even long articles should be easy to read with clear headings and good writing.
Mobile Speed Matters
Google’s update about mobile page speed means that fast-loading websites get better rankings. People using mobile phones want quick answers. A slow website can make people leave and hurt your rankings. As a marketer, make sure your website loads fast on mobile devices. Compress images, use less code, and use content delivery networks (CDNs) to speed things up.
Use Structured Data
Structured data, also called schema markup, gives Google more information about your content. This can lead to better search results, like rich snippets, which get more clicks. As a marketer, use structured data to make your listings look better in search results. This can bring in more organic traffic.
User Experience Counts
Google’s Page Experience Update looks at how people experience your website. It cares about things like how fast your pages load, how interactive they are, and how stable they are visually. As a marketer, focus on making your website a great experience for users. This will not only help with search rankings but also keep visitors interested in your content.
Quality Beats Quantity
Quality is more important than quantity when it comes to SEO. While having a lot of content is good, it’s even better if it’s well-researched, useful, and valuable to your audience. High-quality content attracts more organic traffic and encourages sharing, backlinks, and user engagement, all of which are vital for SEO success.
Conclusion
In 2024, Google Search will remain a powerful platform for marketers. Knowing these Google search facts can help you create better digital marketing strategies. Focus on mobile optimization, prepare for voice search, prioritize local SEO, and make sure your website offers a great user experience. Don’t forget that high-quality content is king. By using these facts in your strategies, you can make the most of Google Search for your marketing success. Stay informed, adapt, and succeed in the ever-changing digital world.
